Hello - I have a small Database Marketing software company in Falls Church, VA, and was turned on to your community by one of our clients who uses Navision. Our application - WiseGuys Marketing Software - performs Direct Marketing functions and metrics that may be familiar to some of you, but apparently are unavailable in Navisiion. Hence, the reason for my post today - perhaps WiseGuys can be helpful to boost the direct marketing results at your company as well.
WiseGuys is able to link to all customer and order history from Dynamics NAV, and perform the following:
- RFM (Recency, Frequency, Monetary Value) analysis, for targeting customers.
- Customer Lifetime Value analysis.
- Market Basket analysis (ala Amazon style: people who bought Product A also buy Product B)
- Customer deduping and householding.
In Dec., 2006, WiseGuys Software won the 2006 NCDM (Natl. Center for Database Marketing) Excellence Award. You can call (703) 941-8109 for details, or download the WiseGuys FAQ at www.DesktopMarketingInc.com
Here is a quote from a NAV user: “Our current catalog system is really not a marketing database. Adding WiseGuys provides a solution that is easy to use and super fast!”
Thanks for the opportunity to speak today.
Bruce Gregoire, President
DMSI - Desktop Marketing Solutions Inc.
(703) 941-8109
“In the world of Database Marketing, we simplify the complex”