Product name dispayed twice on order forms


We use product variants and when entering a sales (or purchase) order the product name is displayed twice. First the product name from the product and second from the released product variant. Since this name is always identical same info is displayed twice and I like to reduce un-important info as far as possible. I have tried to clear the product name from the released product variant but then the item (or product) number and the variant (size, etc.) codes are displayed instead.

Is there a way to handle this in a parameter, way of work or similar or do I need a developer?

Best regards, Stellan