NAV data in WSS 3.0, SharePoint 2007/2010 lists (e.g. contacts) - codeless?

Anybody already uses this?

http://www.youtube.com/watch?v=tdNO5y14LSc

It seems to be very easy to connect to NAV via SQL query and exposes data in REAL lists, not just web parts. So you would have ALL WSS / SharePoint list features available (e.g. workflows on external data changes, additional web 2.0 fields, attachments etc.)