I read this on the home page.
According to sources Preben want to spent more time on his family. He made approx. 1 billion Danish Crowns (approx. 1,25 Euros), so he will not have financials troubles supporting his family the next few years.
This would mean I need about 2.56 Billion Danish Crowns to buy a pack of sigerets. Well… Removing Denmark from my where-to-go-to-on-holiday list.